Content Strategist

**Job Title**: Content Strategist

**Experience**: 4-5 Years
**Industry**: EdTech
**Employment Type**: Full-Time
**Preferred Background**: EdTech experience and strong grasp of digital marketing concepts

**About S-VYASA University**:
S-VYASA is a globally recognized university in Bangalore. We are a pioneering institution in the field of **Yogic Sciences, Acupuncture, Management, Engineering, and Life Sciences**, offering innovative academic and research programs. Our mission is to blend ancient Indian wisdom with modern education and create holistic professionals of tomorrow.

We are currently expanding our digital and academic footprint and looking for passionate professionals to lead our content and digital communication strategies.

**Position Summary**:
You will work closely with academic departments, marketing teams, and the leadership to shape the brand voice and increase visibility and engagement.

**Key Responsibilities**:
**Content Planning & Strategy**
- Develop and manage content calendars based on marketing and brand objectives.
- Perform content audits to evaluate performance and identify gaps.
- Define content goals, KPIs, and performance metrics.

**Audience & Market Research**
- Conduct research to understand audience needs, behaviors, and content preferences
- Analyze competitors and industry trends to identify content opportunities

**Content Development Oversight**
- Guide creation of blogs, social media posts, videos, whitepapers, and more
- Collaborate with writers, designers, and SEO specialists
- Ensure content aligns with brand voice, tone, and messaging

**SEO and Optimization**
- Incorporate SEO best practices into content plans
- Work closely with the SEO team to optimize existing and new content

**Cross-functional Collaboration**
- Coordinate with marketing, product, and design teams for campaigns

**Content Performance Analysis**
- Use tools like Google Analytics, SEMrush, and HubSpot to track performance
- Adjust strategies based on data and insights

**Must-Have Skills & Qualifications**:

- Bachelor’s/Master’s degree in Journalism, Communications, Marketing, or a related field.
- 4-5 years of proven experience in content strategy, preferably in an **EdTech setting**.
- Strong understanding of **digital marketing**, **SEO**, and **analytics tools** (Google Analytics, SEMrush, etc.)
- Excellent communication, writing, editing, and storytelling skills.
- Ability to manage multiple content pipelines while maintaining brand consistency.
- Familiarity with academic language and curriculum promotion is a plus.

**What We Offer**:

- Opportunity to work in a spiritually enriched academic environment.
- Exposure to national and international academic collaborations.
- Freedom to experiment and innovate across digital platforms.

**How to Apply**:
**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹80,000.00 per month

**Benefits**:

- Paid sick time
- Provident Fund

Ability to commute/relocate:

- Kengeri Satellite Town, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- five: 4 years (required)

**Location**:

- Kengeri Satellite Town, Karnataka (preferred)

Work Location: In person