Web Content Writer

2 weeks ago

Richmond Town Bengaluru Karnataka, India AOW Information Technology PVT LTD Full time

**ob description**

**Overview**:
We are looking for an experienced **Content Specialist** to develop and execute a content plan that enhances our website’s usability, visibility, and customer engagement. This dual-role professional will be responsible for creating compelling content that resonates with our audience, boosts our search engine ranking, and supports our business goals. This is an excellent opportunity for someone passionate about both writing and content strategy, especially within the e-commerce or automotive space.

**Responsibilities: Content Strategy and Planning**:

- Conduct in-depth content research to understand our target audience, competitors, and SEO opportunities.
- Develop and execute a content strategy that aligns with business goals, focusing on increasing site traffic and enhancing user engagement.
- Create a content calendar and roadmap, ensuring regular, relevant content updates across the website, blog, and other channels.
- Collaborate with developers, designers, and marketing teams to ensure content integrates seamlessly into the website structure and aligns with UX/UI best practices.
- Monitor and evaluate content performance, adjusting strategies to meet KPIs such as traffic, engagement, and conversions.

**Content Creation and Writing**:

- Write clear, persuasive, and SEO-optimized web copy, including homepage, product descriptions, landing pages, blog posts, FAQs, and other pages.
- Develop user-centered microcopy (such as buttons, CTAs, tooltips, and error messages) to support an intuitive user experience.
- Work on content specifically suited for SEO, incorporating targeted keywords and optimizing content structure for search engine visibility.
- Maintain a consistent brand voice and tone across all written materials, ensuring alignment with our brand values and mission.

**Requirements**:

- Proven experience as a **Content Writer, Content Strategist**, or similar role, ideally in e-commerce, tech, or the automotive industry.
- Strong writing, editing, and proofreading skills with an eye for detail and accuracy.
- Knowledge of **SEO best practices** and experience optimizing content for search engines.
- Experience with **content management systems (CMS)**, such as WordPress or Shopify.
- Familiarity with Google Analytics, SEO tools e.g., SEMrush, Ahrefs, and keyword research tools.
- Strong organizational skills, with the ability to manage multiple content initiatives and meet deadlines.
- A portfolio showcasing relevant content strategy and writing samples is required.

**Why Join Us?**
- **Collaborative environment** where your ideas and strategies will directly impact the growth and user experience of our website.
- **Opportunities for growth** as the role expands and the website evolves.
- **Flexible working arrangements** in a dynamic and supportive team.

Work Location: In person

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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