Digital Marketing Specialist

3 weeks ago

Yelahanka, India LinkedERP Full time

Key Responsibilities - End-to-End Campaign Management: Plan, execute, and manage integrated digital campaigns across SEO/SEM, email, social media, and display advertising to drive leads and revenue. - Content & SEO Optimization: Conduct keyword research and optimize web content (website, blogs, landing pages) for both on-page and technical SEO. - Paid Advertising (PPC): Manage and optimize PPC campaigns on Google Ads and LinkedIn to maximize ROI and attract enterprise clients. - Social Media Management: Develop and execute B2B social media strategies (LinkedIn, Twitter) to enhance brand authority and generate qualified leads. - Email Marketing & Automation: Design and run targeted email campaigns, newsletters, and lead nurturing workflows to support the sales funnel. - Analytics & Reporting: Track and analyze campaign performance using Google Analytics and Search Console; provide actionable insights for improvement. - CRM & Automation Tools: Manage CRM and marketing automation systems (e.G., HubSpot, Salesforce) for efficient lead tracking, scoring, and lifecycle management. Qualifications & Skills - Must-Have: - 3-4 years of proven experience in a digital marketing role, preferably in a B2B or SaaS environment. - Hands-on experience with Google Analytics, Google Ads, and SEO tools (e.G., Ahrefs, SEMrush, Moz). - Strong understanding of the entire digital marketing funnel and experience in lead generation. - Proficiency in managing social media campaigns, with a strong focus on LinkedIn. - Excellent written and verbal communication skills. - Data-driven mindset with the ability to derive insights from marketing metrics. - Good-to-Have: - Experience with marketing automation and CRM platforms like HubSpot. - Basic knowledge of HTML/CSS and WordPress. - Experience with content creation or working with design teams (e.G., for ad creatives, blog graphics). - Familiarity with the tech/ERP/IT services industry.

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