Media Planner

Company Description

Do you want to join H&M Group on a journey, defining the way we create a seamless omni customer experience? If you have a genuine passion for growing business and see yourself in a role contributing to added customer value and strong brands - join us and take part in setting how we work to deliver an outstanding omni offer for our customers.

**Job Description**:
**Communications/Media Planning**
- Be immersed in the regional communications plan and adjust with local deviations based on insights about different customer target groups, commercial patterns and growth targets
- Set a daily/weekly customer communications plan for all paid and owned channels, incl. site and store communications areas through collaboration with Commercial and Customer Activation teams

**Media campaign management**
- Based on global media strategies, set the planning, implementation and follow-up of the local paid media strategy
- Drive a successful implementation of global marketing campaigns across all bought media (Brand, Consideration)
- Brief & coordinate media and communications plan to media agency/ies in region
- Brief & coordinate communications plan to regional content teams & production hub
- Key contact and responsible for the day-to-day local media agency/ies collaboration
- Communicate with local PR department on media strategy and potential opportunities
- Perform media audits to ensure media buying efficiency

**Media/Activity Budget & Follow Up**
- Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis (for Media Planner with customer groups YW/W/M/F)
- Perform weekly and monthly analysis of total online traffic and revenue per marketing channel (for Media Planner with responsibility for cross customer groups activities)
- Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
- Handle invoices related to media spend

**Customer**
- Identify customer growth potential connected to media investments together with regional and local customer activation teams
- Know the customers in your region and markets and infuse insight into communications planning - seize opportunities to new customer acquisition and retention

Please read the role description for further details here.

**Qualifications**:
**Skills**

You are positive, embrace challenges and have growth/agile mindset.
- Strategic thinker with broad marketing & media skills
- Expert in paid brand & consideration channels (TV, OOH, OLV, Display, Social, Print etc)
- Good understanding of local media landscape and how media agencies operate
- High analytical ability - Structured, organized and efficient
- High level of English

**Experience**
- Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets
- Operative media planning experience
- At least 5 years of working experience in above areas
- Have experience from planning activity calendars for multiple channels
- Have experience from setting and managing large media budgets
- Meriting with competence withing digital/tech and omni ways of working

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative and forward-thinking, want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

Please read the role description for further details here.

Additional Information
**YOUR LEADERSHIP**
- You have a positive growth mindset, you are inspired by challenges, you love learning, and you truly believe that resilience is essential for great accomplishment
- You lead with vision, and you make relevant decisions to achieve long-term results, by setting priorities and following up your results
- You are a driver, you take the ownership to set challenging goals for the business, others and yourself and you are motivated from the achievements
- You motivate the team members and fellow colleagues within the global functions and countries to drive a knowledge based commercial plan approach

This is a permanent position based at our Support Office at Saket, New Delhi in India. The position reports to Media Manager.