Media Planner

4 days ago

New Delhi, India Puretech Digital - A Genesis Company Full time

Job Description – Media PlannerLocation: Kurla, Phoenix MarketcityExperience: Minimum 5 years in Media PlanningRole Overview:We are seeking an experienced Media Planner to design, execute, and optimize integrated media plans that deliver measurable results. The ideal candidate will have hands-on experience across digital and traditional platforms, deep analytical skills, and the ability to align media strategies with client objectives.Key Responsibilities:- Develop and implement media strategies across digital, print, OOH, and broadcast channels. - Conduct market research, audience analysis, and competitor benchmarking to inform media plans. - Build media plans, budgets, and forecasts that align with campaign objectives. - Negotiate with media vendors/agencies to secure cost-effective placements. - Monitor, measure, and optimize campaign performance against KPIs. - Collaborate with creative, digital, and client-servicing teams to ensure seamless execution. - Stay updated with new media trends, tools, and technologies.Key Skills:- Strong knowledge of media platforms (digital & traditional). - Excellent analytical and negotiation skills. - Hands-on experience with tools such as Google Ads, Facebook Ads Manager, DV360, Nielsen, Comscore, etc. - Ability to manage budgets and deliver ROI-driven campaigns. - Strong communication & presentation skills.Apply now OR send your resume to janvi.mehta@puretech.com

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