M&C Saatchi Performance
1 week ago
Social Media Planner
Digital Campaign Management :
- Independently plan media strategies to achieve client's performance marketing goals using search, paid social, programmatic, and other media channels.
- Own end to end client relationship and communications for all daily/weekly and monthly activities with the support of the account manager.
- Work collaboratively with all internal teams to successfully deliver digital media campaigns - teams include Search and Social, Programmatic, Reporting, Trading & Strategy.
- Manage relationships with local suppliers: ad networks and publishers to negotiate rates and oversee campaign delivery and results
- Own and manage the full reconciliation process at month-end.
- Oversee campaign optimisation strategies and work with digital teams to continually improve campaign performance
- Support core teams to develop reports that generate insights & opportunities to drive efficient ROI in line with the client objectives and KPIs.
- Support Managers on the creation and delivery of key presentations for the clients (monthly/quarterly).
- Maintain up-to-date knowledge of the best practices, strategies, offerings in the digital media landscape in the market they are managing.
Team Management :
- Support Account managers to train and help structure the development of junior members of the team.
- Ability to manage and prioritize own and subordinate's workload to ensure the smooth running of the accounts
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