Marketing Automation Expert

18 hours ago

Remote, India Info Web Software Full time

**Job Description -**

As a Marketing Automation Expert, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

**Roles and Responsibilities -**
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Maintaining sales funnel using salesforce/Pardot.

**Requirements**
- Expert knowledge of database management concepts and best practices.
- Proven years of marketing automation experience.
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under mínimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.
- Expertise in marketing automation platforms such as Marketo, Hubspot, Eloquo.

**Key Skills -**
- HTML
- JavaScript
- Cascading Style Sheets (CSS)
- Excel, PowerPoint, and SQL
- AJAX
- Flash Script
- JavaScript-based Frameworks

**Job Type**: Freelance
Contract length: 12 months

**Salary**: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift
- Flexible shift
- Night shift
- Rotational shift

Supplemental Pay:

- Overtime pay

**Experience**:

- Marketing automation: 1 year (required)

**Speak with the employer**

+91-XXXXXXXXXX

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