Digital Marketer

1 week ago


Topsia Kolkata West Bengal, India Neptune Holidays Ltd Full time

**Job Title: Digital Marketer**

**Department**: Marketing
**Reports To**: Marketing Manager / Head of Marketing

**Job Summary**:
**Key Responsibilities**:

- **Content Planning & Writing**:

- Plan, create, and manage engaging content (posts, blogs, newsletters, creatives) aligned with brand voice and marketing goals.
- **Social Media Management**:

- Manage and grow presence across all major social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube).
- Monitor social media trends and incorporate them into campaigns.
- **Digital Campaign Execution**:

- Execute and track performance marketing activities across channels.
- **Strategy & Analysis**:

- Develop digital marketing strategies to increase traffic, engagement, and conversions.
- Analyze campaign performance metrics (CTR, conversions, ROI) and prepare regular reports.
- **Website & SEO (Basic)**:

- Update and maintain website content using CMS tools.
- Ensure basic SEO best practices are implemented.
- **Trend Analysis & Research**:

- Track industry trends, competitors’ activities, and emerging platforms to identify new growth opportunities.
- **Cross-functional Collaboration**:

- Work closely with designers, developers, and other team members to execute campaigns seamlessly.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Mass Communication, or related field.
- 1-4 years’ experience in digital marketing.
- **Excellent content writing and copywriting skills (most important).**:

- Knowledge of social media platforms, trends, and analytics tools.
- Basic understanding of website CMS & SEO.
- Strong analytical and reporting skills.
- Ability to plan, execute, and optimize multi-channel campaigns.

**Key Performance Indicators (KPIs)**:

- Growth in social media reach and engagement
- Website traffic and lead generation
- Content output & performance (blogs, posts, newsletters)
- Campaign ROI/ROAS

**Job Types**: Full-time, Permanent

Pay: ₹26,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Provident Fund

Work Location: In person


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