Digital Marketer

2 weeks ago

Topsia Kolkata West Bengal, India Neptune Tours & Travels Pvt Ltd Neptune Holidays Pvt Ltd Full time ₹ 3,84,000 - ₹ 4,80,000 per year

Job Title: Digital Marketer

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Job Summary:

We are looking for a creative and data-driven Digital Marketer to manage our online presence, create impactful content, execute marketing campaigns across channels, and analyze performance to drive business growth. This role combines content planning, social media management, email marketing, basic website management, and performance marketing with a focus on delivering measurable results.

Key Responsibilities:

  • Content Planning & Writing
  • Plan, create, and manage engaging content (posts, blogs, newsletters, creatives) aligned with brand voice and marketing goals.
  • Write clear, compelling copy for social media, website, and email campaigns.
  • Social Media Management
  • Manage and grow presence across all major social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube).
  • Monitor social media trends and incorporate them into campaigns.
  • Digital Campaign Execution
  • Plan, implement, and optimize digital marketing campaigns (social ads, Google Ads, email marketing).
  • Execute and track performance marketing activities across channels.
  • Strategy & Analysis
  • Develop digital marketing strategies to increase traffic, engagement, and conversions.
  • Analyze campaign performance metrics (CTR, conversions, ROI) and prepare regular reports.
  • Email Marketing
  • Build and manage email campaigns (newsletters, promotional campaigns, drip campaigns).
  • Maintain email lists, test subject lines/content, and measure open & click-through rates.
  • Website & SEO (Basic)
  • Update and maintain website content using CMS tools.
  • Ensure basic SEO best practices are implemented.
  • Trend Analysis & Research
  • Track industry trends, competitors' activities, and emerging platforms to identify new growth opportunities.
  • Cross-functional Collaboration
  • Work closely with designers, developers, and other team members to execute campaigns seamlessly.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 1–4 years' experience in digital marketing.
  • Excellent content writing and copywriting skills (most important).
  • Knowledge of social media platforms, trends, and analytics tools.
  • Basic understanding of website CMS & SEO.
  • Familiarity with Google Ads, Facebook/Instagram Ads, and email marketing tools.
  • Strong analytical and reporting skills.
  • Ability to plan, execute, and optimize multi-channel campaigns.

Key Performance Indicators (KPIs):

  • Growth in social media reach and engagement
  • Website traffic and lead generation
  • Email open & click-through rates
  • Content output & performance (blogs, posts, newsletters)
  • Campaign ROI/ROAS

Job Types: Full-time, Permanent

Pay: ₹26, ₹40,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Internet reimbursement
  • Leave encashment
  • Provident Fund

Work Location: In person

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