Executive - Digital Marketing

3 days ago

New Town Kolkata West Bengal, India TP Digital Technologies Full time

We are looking for an experienced **Executive - Digital Marketing**to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

**Note - Experience between 1 Year -3 Years is required.**

**Responsibilities**:

- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Must have knowledge in Paid Campaigns
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors

**Requirements and skills**:

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Must be proficient in Meta Ads, SEO, Google AdWords, SMO.
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹16,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person

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