Digital Marketing Executive

4 days ago


New Town Kolkata West Bengal, India TP Digital Technologies Full time

**Job Summary**:
**Key Responsibilities**:
**Meta Ads & Google Ads**
- Plan, create, and manage performance-driven ad campaigns on platforms like Meta (Facebook, Instagram) and Google.
- Conduct keyword research, audience targeting, and A/B testing for ads to maximize ROI.
- Monitor and analyze campaign performance and make data-driven adjustments.

**Search Engine Optimization (SEO)**
- Optimize website content and structure to improve organic search rankings.
- Perform on-page and off-page SEO activities, including link building and technical SEO.
- Conduct competitive analysis and implement strategies to drive organic traffic.

**Social Media Optimization (SMO)**
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create and curate content for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Track and analyze social media metrics and trends to enhance performance.

**Content Collaboration**
- Work closely with content creators to produce engaging blog posts, graphics, and videos that align with marketing goals.
- Optimize content for SEO and social sharing.

**Reporting & Analytics**
- Use tools like Google Analytics, Meta Business Suite, and other platforms to measure the performance of digital campaigns.
- Prepare reports and provide insights to stakeholders on campaign effectiveness and improvement areas.

**Required Skills & Qualifications**:

- Proficiency in Meta Ads Manager and Google Ads.
- Strong knowledge of SEO best practices and tools like SEMrush, Ahrefs, or Moz.
- Hands-on experience with SMO strategies and tools.
- Analytical mindset with the ability to interpret data and trends.
- Excellent communication and collaboration skills.
- Certification in Digital Marketing, Google Ads, or similar will be an added advantage.

Pay: ₹8,000.00 - ₹12,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

Application Deadline: 20/02/2025



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