Digital Marketing Executive

17 hours ago

Topsia Kolkata West Bengal, India The Neotia University Full time

Any Graduate with qualification in Digital Marketing

(Degree/Diploma/Certification course) & must have 4 years’ experience of Digital Marketing preferably in Education sector.

**Skills**:

- Understanding of digital marketing principles and best practices.
- Excellent analytical and problem-solving skills.
- Good communication and interpersonal skills.
- Ability to work independently and as part of a team

**Key Responsibilities**:
display advertising campaigns
- Designs, builds, and maintains our social media presence ensuring consistency in brand messaging across all channels
- Measures and reports performance of all digital marketing campaigns and assesses

against goals (ROI and KPIs)
- Identifies trends and insights and optimizes spend and performance based on the

insights. To suggest new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests
- Optimize website performance for search engines (SEO) and user experience while

monitoring website traffic, bounce rates, and conversion rates.
- To collaborate with web developers and designers to improve website functionality

and design
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- It is essential to evaluate all social media campaigns and refine them in collaboration with management to achieve more effective outcomes.
- Responsible for liaising with departments and designers to ensure the timely

development of all required creative assets
- Develop & execute digital strategies.
- To control ads from other departments

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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