Executive - CRM & Marketing Automation

2 weeks ago

Tamil Nadu, India Frost & Sullivan Full time

Overview:
For the past 60 years, Frost & Sullivan has applied actionable insights to create a stream of innovative growth opportunities for companies, governments, and investors.

With a team of experts based in 45 global offices, we generate intelligence spanning 10 industries, 35 sectors, and 300 markets using a powerful understanding of how value chains operate on a global level. Our innovative go-to-market strategies and proven implementation best practices have helped transform the business models of some of the world’s leading companies through our Growth Pipeline as a Service, which makes it easy for our customers to create and implement a continuous flow of growth opportunities.

Frost & Sullivan is at the center of an ecosystem of best practice cultivation, executive peer support, and cutting-edge insights that is singularly focused on reshaping the world through managed growth.

**Responsibilities**:
The primary work of the Executive is to analyze requests and queries and convert them as leads for Sales follow up. Leads are positive responses or enquiries from clients. Marketing Campaigns are sent out by the Digital Marketing team to various targeted customers and those who are interested in buying our products or participate in our events will respond to us. We process these responses as leads and send it to the appropriate account executives or the sales managers of the respective Business teams.

This role includes:

- Understanding the nature of request from clients and categorizing the priority of follow up
- Prospective contacts and accounts to be researched and added to our CRM Database
- Companies are researched on the basis of turnover & Employee Size and update the database
- Elimination of Duplicates from the current DB
- Analyzing the client’s company for categorizing their primary business industry
- Ability to validate enquiries from multiple databases
- Follow up with Sales team on progress of the leads and support them with specific instructions

Qualifications:
**Qualifications**:

- Knowledge on MS Office (Excel / PPT and Word)
- Should handle time based targets
- 0-2 years of work experience
- Good written and verbal communication
- Ability to multi task
- Team Player
- Graduate

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