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Performance Marketer

2 weeks ago

Mohali Punjab, India Integgral Corporate Services Full time

**Designation: Performance Marketer**
**Job Type: Full time ( Work from Office)**
**Location: Zirakpur**

**Key Responsibilities**
- **Performance Campaign Management**:

- Plan, execute, and optimize paid ad campaigns across platforms (Google Ads, Facebook/Meta, YouTube, and others).
- Set up and manage campaigns focused on lead generation, conversions, and brand awareness.
- **Analytics & Reporting**:

- Track, measure, and report campaign performance using GA4, Google Data Studio, and other analytics tools.
- Continuously test creatives, audiences, and placements to improve performance (A/B testing, funnel analysis).
- **Budget & ROI Optimization**:

- Allocate and manage budgets efficiently to maximize ROI and cost-per-acquisition.
- Provide weekly and monthly performance insights with recommendations.
- **Keyword & Audience Strategy**:

- Conduct keyword research and audience segmentation for targeted advertising.
- Use tools like SEMrush, Google Keyword Planner, and Ahrefs for campaign optimization.
- **Collaboration**:

- Work closely with the content, SEO, design, and sales teams to align messaging and ensure funnel consistency.
- Assist with remarketing strategies, landing page improvements, and campaign creatives.

**Requirements**:

- **Experience**: 2-4 years in performance marketing with proven campaign results.
- **Platforms**: Proficiency in Google Ads, Meta Ads, and other paid media platforms.
- **Tools**: Experience with GA4, Google Tag Manager, SEMrush/Ahrefs, Google Data Studio.
- **Skills**: Data-driven mindset, attention to detail, ability to analyze and improve ROAS.
- **Education**: Bachelor's degree in Marketing/Advertising/Business or related field. Google/META certifications preferred.
- **Bonus**: Experience in wellness, Ayurveda, or healthcare sector.

**Job Types**: Full-time, Permanent

Pay: ₹14,075.85 - ₹30,535.06 per month

**Benefits**:

- Health insurance
- Provident Fund

**Education**:

- Bachelor's (required)

**Experience**:

- Performance marketing: 2 years (required)

Work Location: In person