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Performance Marketing Executive

2 weeks ago

Mohali Punjab, India Trumart Ecom Private Limited Full time

**Key Responsibilities**:

- Plan, execute, and optimize performance marketing campaigns on **Google Ads, Meta Ads (Facebook/Instagram), and other relevant platforms**.
- Monitor and analyze campaign performance to achieve **target ROAS, CPC, and CPA goals**.
- Conduct **A/B testing** for ad creatives, landing pages, and audience segments.
- Manage marketing budgets and ensure efficient spending.
- Track, report, and analyze campaign performance with tools like **Google Analytics, Meta Business Manager, GA4, etc.**:

- Collaborate with the design and content team for ad creatives.
- Stay updated with the latest **digital marketing trends, ad policies, and competitor strategies**.

**Requirements**:

- **2-3 years of hands-on experience** in performance marketing (preferably in an ecommerce/D2C brand).
- Strong knowledge of **Google Ads, Meta Ads, SEO basics, and remarketing campaigns**.
- Proficiency in using **Google Analytics, GA4, Tag Manager, and campaign tracking tools**.
- Analytical mindset with strong data interpretation and reporting skills.
- Ability to work in a fast-paced ecommerce environment.

**Good to Have**:

- Experience with **Amazon Ads / Marketplace Ads**.
- Knowledge of affiliate marketing platforms.

**What We Offer**:

- Opportunity to work with a **fast-growing ecommerce brand**.
- A collaborative and innovative work environment.
- Competitive salary & performance-based incentives.

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person