PPC Expert

**Job Title**: PPC Intern

**Department**: Marketing

**Reports To**: Digital Marketing Manager

**Job Overview**:
**Responsibilities and Duties**:
Assist in developing and implementing PPC strategies with the guidance of the PPC Expert.

Aid in conducting keyword research, analysis, and classification.

Support in managing and optimizing PPC campaigns, including bid management, ad copywriting, and keyword research.

Help in creating ad copies under supervision.

Work in coordination with the team for eCommerce ads and learn about creating A/B tests.

Gain understanding about ChatGPT and its potential uses in digital marketing strategies.

Learn to track KPIs to assess performance.

Support in producing reports for management (e.g., dashboards).

Stay updated with the latest PPC and SEM trends.

**Qualifications**:
Basic understanding or keen interest in PPC or Digital Marketing.

Willingness to learn and adapt in a fast-paced environment.

Knowledge of SEO and digital marketing concepts would be beneficial.

Basic familiarity with platforms like AdWords, Facebook, or Yahoo would be a plus.

Some understanding of analytics tools (Google Analytics, Tableau, etc.) would be beneficial.

Strong communication skills.

Currently pursuing or completed BSc/BA in Marketing, Digital Media, or a related field.

**Benefits of Joining Us**:
**Experiential Learning**: Get hands-on experience working with industry professionals on live campaigns.

**Growth Opportunities**: After the internship, high-performing individuals may get a chance for full-time roles.

**Mentorship**: Receive mentorship from seasoned PPC experts and digital marketers.

**Networking**: Expand your professional network by attending company events and workshops.

**Skills Development**: Regular training sessions to improve your digital marketing skill set.

**Cultural Perks**: A vibrant workplace culture with team outings, happy hours, and wellness programs.

**Cutting-edge Tools**: Get to work with the latest tools and technologies in the digital marketing realm.**Job Overview**:
**Responsibilities and Duties**:
1. Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition, via Google Ads, Bing Ads, and other paid search platforms.

2. Conduct thorough keyword research, analysis, and classification.

3. Manage and optimize PPC campaigns including bid management, ad copywriting, and keyword research.

4. Create compelling ad copy to drive PPC performance.

5. Coordinate and manage eCommerce ads, developing strategies and creating A/B tests.

6. Maintain knowledge of ChatGPT and its potential uses in digital marketing strategies.

7. Track KPIs to assess performance and pinpoint issues.

8. Produce reports for management (e.g., dashboards).

9. Stay up to-date with PPC and SEM trends and major Google algorithm updates.

**Qualifications**:
1. 0.5-1 year experience as a PPC Expert or Digital Marketing Specialist.

2. Experience in data analysis and reporting.

3. Knowledge of SEO and digital marketing concepts.

4. Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing & Linkedin) is preferred.

5. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)

6. Understanding of HTML and XML is a plus.

7. Proficient in MS Office (particularly Excel).

8. Excellent communication and presentation skills.

9. BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus.

**What We Offer**:

- Competitive salary and benefits.
- Opportunities for professional growth and career progression.
- A dynamic and supportive team environment.

**Salary**: ₹5,000.00 - ₹10,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 6280261199