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Avp - Marketing, Colors Rishtey

2 weeks ago

Mumbai Maharashtra, India Viacom18 Full time

Viacom18's Colors Rishtey, is known for showcasing a diverse range of reruns of popular shows and serials from the Viacom18 network, including Colors TV. A prominent entertainment channel known for its diverse and engaging content, is currently seeking a dynamic and strategic professional to join our team as Associate Vice President (AVP) of Marketing. As the AVP Marketing, you will play a pivotal role in shaping the brand's narrative and enhancing its market presence.

**What will you do?**:

- **Marketing Strategy**:

- Devising the Brand Building & Positioning Strategy
- Define the modes of Marketing: Brand / Channel & Show
- Build & Maximise Channel & Show Reach
- Plan and finalise the Marketing Plan as per the show slate
- Digital Connect Plan: Maximisation
- Trade Partner Tie-ups: Design and Execution
- Revenue Team Support Strategy
- **
Budget management**:

- Optimize the marketing budgets by innovative tie ups, negotiation with vendors & cost sharing models
- **
360-degree marketing**:

- Ideate and pitch solutions across various platforms (television, radio, OOH, digital, print, merchandise, trade branding) to increase brand reach
- Create sponsorship clientele for in show integration opportunities
- Conceptualize and drive on ground brand activations, focused on Rural & Tier III & IV markets to ensure maximum connect with the potential viewers
- Drive social media coverage and impact through relevant posts & content/trailers
- Explore & execute Distributor / Retailer partnerships to drive Brand reach
- **Media Alliances & Partnerships**:

- Strategically identify & use media alliances across platforms (TV, radio, print, digital, on ground integrations) to create an effective marketing mix thereby increasing the overall impact and penetration of campaigns
- Find new avenues and tie-ups (barters & sponsorships) to increase reach of marketing campaign
- **
Team management**:

- Work with the HR partner to create an engaged team
- Review performance on regular basis
- Ensure optimum levels of engagement through appropriate recognition channels
- Provide inputs to the HR Partner to create a workforce plan in alignment with the overall business plan for the BU, highlighting future staffing and skill requirements
- Applicants with 12-15 Years of Work Experience in the field
- Applicants holding a MBA in Marketing from a reputed Business School
- Individuals experienced with conceptualisation and execution of 360-degree marketing plans across traditional and non
- traditional media
- Individuals with significant expertise in conceptualising & executing marketing activities focused towards rural, tier III and tier IV markets across North & Central India
- Understanding of the market /consumer belonging to the UP-MP-Bihar-Jharkhand belt is preferable
- Experience across FMCG / Telecom / Auto / Farming material or equipment / Construction materials / BFSI is preferable

**Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.