AVP - Marketing

Job Title: AVP - Marketing

Location: Mumbai

Experience: 7-8 years of relevant experience

Company Overview: Founded in 2016, Rainmaker is India's leading culture and compliance learning solutions company. Our vision is to transform learning in organizations, enabling high performance in teams that choose our solutions. We craft entertaining, dramatized, and impactful learning experiences through short films based on real-life scenarios, driving organizational excellence in culture and compliance.

Our expertise spans across PoSH (Prevention of Sexual Harassment), DEIB (Diversity, Equity, Inclusion and Belonging), DPP (Data Protection and Privacy), ABAC (Anti-Bribery Anti-Corruption), CoC (Code of Conduct), PIT (Prevention of Insider Trading), Leadership Development, and other areas of culture and Compliance.

Job Description: We are seeking a dynamic and innovative AVP - Marketing with 7-8 years of experience in B2B marketing, preferably in the education, e-learning, or compliance sectors. The ideal candidate will be responsible for developing and executing marketing strategies that enhance our brand presence, drive lead generation, and support business growth.

Key Responsibilities:

● Marketing Strategy: Develop and implement a comprehensive marketing strategy aligned with Rainmaker's business goals and vision.

● Brand Management: Strengthen Rainmaker's brand positioning through consistent messaging and impactful campaigns across various platforms.

● Content Marketing: Oversee the creation of engaging content, including blogs, case studies, white papers, videos, and social media posts, to drive brand awareness and thought leadership.

● Lead Generation: Design and execute lead generation campaigns through digital marketing, email marketing, SEO/SEM, and social media advertising.

● Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to achieve desired KPIs and ROI.

Market Research: Conduct market analysis to identify trends, competitive landscape, and customer insights to inform marketing strategies.

● Team Collaboration: Work closely with cross-functional teams, including sales, product development, and client services, to ensure marketing efforts are aligned with business objectives.

● Performance Metrics: Track, analyze, and report on the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for continuous improvement.

● Vendor Management: Manage relationships with external agencies, designers, and other vendors to ensure high-quality and timely delivery of marketing materials.

Qualifications:

● Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

● 7-8 years of experience in B2B marketing, with a strong track record of developing and executing successful marketing strategies.

● Experience in the education, e-learning, or compliance sectors is a plus.

● Strong understanding of digital marketing, including SEO/SEM, content marketing, social media, and email marketing.

● Excellent written and verbal communication skills.

● Proficient in marketing tools and software such as Google Analytics and CRM platforms.

● Creative thinker with the ability to translate complex ideas into clear and compelling marketing messages.

● Strong analytical skills and data-driven decision-making capabilities.

● Ability to work independently and collaboratively in a fast-paced environment.

Why Join Us:

● Opportunity to work with a leading company in the culture and compliance learning space.

● Collaborative and innovative work environment.

● Competitive salary and benefits package.

● Opportunity to make a significant impact on organizational culture and compliance across various industries.

How to Apply: If you are passionate about marketing and want to contribute to a company that is transforming mindsets in organizations, we would love to hear from you. Please apply with your updated resume and a cover letter detailing your relevant experience