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Paid Media

2 weeks ago

Mumbai, India Ethinos Digital Marketing Full time

Company Description

Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more.

**The basic role of the Paid Media Manager is to help achieve the business goals of our clients. They will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn & Bing).**

This position will play a key role in developing and planning media strategies, executing against the plan, and delivering campaign performance results. To create a cohesive marketing campaign, they will collaborate with the Sales and Content teams.

**Key Roles and Responsibilities**:

- Work on projects on Paid Media SEM, Display, Social media on different clients
- Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Setting performance goals and objectives with mentor supervisor.
- Budgets are spent within daily / monthly limits as assigned.
- Assistance to domain seniors in studying forecasting market needs, planning executing product launches and campaigns.
- Learning taking up the preparation of the Monthly, Quarterly yearly digital performance with various Media Brand team.
- Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing.
- Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines.
- Study competition and recommend /implement changes to gain edge above competition.
- Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns.
- Provide oversight and work closely with the other team members to meet client goals.

**4+ years of experience.**

**Salary**: ₹500,000.00 - ₹1,200,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 4 years (preferred)