Paid Marketing Specialist

3 days ago

Hyderabad, India ET Creatives Full time

🎯 We’re Hiring: Paid Marketing Specialist (4+ Years Experience)


About Us

ET Creatives is a bold, data-driven digital marketing agency based in Hyderabad, dedicated to creating impactful campaigns that drive measurable ROI. We blend creativity, analytics, and innovation to help brands rise above the noise and reach the right audience.


We’re looking for an experienced Paid Marketing Specialist to strategize, execute, and scale high-performing paid and organic campaigns across multiple platforms. If you thrive in a fast-paced environment and have a proven track record of driving ROI, we’d love to meet you


🔑 Key Responsibilities


  • Develop, plan, and optimize paid media campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube promotions to maximize ROI and lead generation.


  • Conduct keyword research, competitor benchmarking, audience segmentation, and advanced retargeting to boost campaign performance.


  • Oversee end-to-end social media management: content scheduling, community engagement, brand storytelling, and audience growth.


  • Collaborate with creative, content, and web development teams to design conversion-focused ad creatives, landing pages, and campaign assets.


  • Use A/B and multivariate testing to improve CTRs, Quality Scores, and conversion rates.


  • Track and analyze CPL, ROAS, CTR, and other KPIs, ensuring campaigns remain ROI-positive.


  • Set up, monitor, and troubleshoot conversion tracking tools like Facebook Pixel, Google Tag Manager (GTM), Google Analytics (GA4), and other attribution platforms.


  • Conduct SEO audits and implement strategies to improve search rankings, user experience, and website visibility.


  • Maintain and update the company website, ensuring content accuracy, technical health, and campaign alignment.


  • Develop and execute email marketing campaigns: segmentation, personalization, list management, and A/B testing to boost engagement and conversions.


  • Monitor online reviews, respond to feedback, and maintain a consistent, positive brand presence.


  • Create real-time performance dashboards and share monthly reports, highlighting insights and recommendations for data-driven strategies.


  • Stay on top of digital marketing trends, platform algorithm updates, emerging ad formats, and proactively integrate them into campaign strategies.


  • Partner cross-functionally (Sales, Creative, Content, Web Development, Student Services) to align marketing efforts with business objectives and revenue goals.


  • Identify new advertising opportunities, tools, and platforms to drive innovation and growth.


  • Contribute to strategic planning, forecasting, and budgeting to ensure marketing efforts support lead acquisition and business targets.


✅ What We’re Looking For


  • 4+ years of proven experience in paid marketing with a strong focus on scaling ROI-positive campaigns.


  • Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, Bing Ads (Microsoft Advertising).


  • Deep understanding of PPC bidding strategies, CRO, audience targeting, and campaign optimization.


  • Strong analytical and problem-solving skills with a data-driven approach.


  • Experience managing high-budget, multi-platform campaigns.


  • Proficiency with tools like GTM, GA4, Facebook Pixel, and reporting dashboards.


  • Up-to-date with the latest platform updates, industry trends, and ad innovations.


📍 Location: Hyderabad

🕒 Notice Period: Immediate – 30 Days

📩 Apply Now: shafiya.s@etcreatives.com

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