Paid Marketing Associate

2 days ago

Noida Uttar Pradesh, India University Living Accommodations Pvt Ltd. Full time

**About us**

University Living is a global student housing marketplace that helps international students find the best place to stay near university campuses around the world. Currently, our platform offers 1.75Mn beds in 35K properties across 265+ international education hubs in the UK, Ireland, USA, Canada, Europe, Australia, New Zealand, Singapore & UAE. Students can consult a 24/7 support team of accommodation experts to discover, compare, and book value-for-money accommodation based on their budget, desired location, and other personal preferences.

**Work Experience**:

- 2-4 years of experience in Paid Ads

**Roles & Responsibilities**:
**Google Ads Management**

Set up, launch, monitor, and optimize search, display, and YouTube campaigns

Perform keyword research, ad copy testing, and bid strategy adjustments

Drive improvements in Quality Score, conversion rates, CPA, and ROI

**Meta Ads Management (Facebook & Instagram)**

Develop and execute campaigns—awareness, engagement, conversions, app installs

Conduct A/B testing on creatives, copy, audiences, and placements

Utilize advanced targeting (e.g., lookalikes, custom audiences)

**Mobile App Marketing**

Plan and optimize campaigns for app installs and in-app actions (iOS & Android).

Use mobile-specific channels like Apple Search Ads, Google UAC.

**Optimization & Testing**

Run structured experimentation on ad copy, visuals, audience segments, landing pages, and app flows.

Implement a test-and-learn framework to improve campaign performance.

**Budget & Campaign Management**

Manage daily/monthly ad budgets across platforms.

Forecast spend, analyze pacing, and reallocate budgets for peak performance.

Preferred Skills
- Hands-on experience with Google Ads and Meta Ads
- Solid background in mobile app marketing and app install campaign management.
- Advanced knowledge of Microsoft Excel and PowerPoint
- Deep understanding of digital marketing KPIs—CAC, LTV, ROAS, CPI, CTR, CVR, retention.
- Experience with Apple Search Ads & Tag Manager.

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