Paid Search Executive

2 days ago

Noida Uttar Pradesh, India Wildnet Technologies Limited Full time

**About Wildnet Technologies**:
Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more.

**Job Summary**:
**Key Responsibilities**:

- Plan, execute, and optimize paid search campaigns on platforms such as Google Ads, Bing Ads, and other PPC networks.
- Develop and implement strategic advertising initiatives to increase brand visibility, engagement, and conversions.
- Conduct A/B testing on ad creatives, copy, and keyword targeting to improve performance.
- Analyze campaign performance metrics and generate reports with actionable insights.
- Monitor and manage ad budgets effectively to maximize ROI.
- Stay up to date with the latest trends, tools, and best practices in paid search advertising.
- Collaborate with creative and content teams to ensure compelling ad copy and messaging.
- Implement and refine audience segmentation strategies for precise targeting.
- Utilize data-driven insights to make recommendations for continuous improvement.

**Qualifications & Skills**:

- Minimum **3+ years** of experience in managing paid search campaigns.
- Expertise in Google Ads, Bing Ads, and other PPC advertising platforms.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and third-party tracking solutions.
- Hands-on experience with campaign optimization techniques such as bid adjustments, keyword segmentation, and ad copy testing.
- Knowledge of search engine trends, algorithms, and best practices.
- Ability to work independently, manage multiple campaigns, and meet deadlines.
- Excellent communication and collaboration skills.
- Experience with budget management and forecasting.
- Basic understanding of landing page optimization and conversion tracking.

**Preferred Qualifications**:

- Experience in performance marketing and direct response advertising.
- Familiarity with automation tools and AI-driven ad optimizations.
- Certification in Google Ads, Google Analytics, or similar platforms.
- Prior experience in e-commerce, SaaS, or digital agencies.

**Benefits**:

- Competitive salary with a lucrative incentive structure.
- Comprehensive health and wellness benefits package.
- Opportunities for professional growth and leadership development.
- A positive, supportive, and innovative work environment.
- Exposure to a broad range of industries and high-profile clients.

**Additional Highlights**:

- Global Exposure: Opportunity to work with international clients across multiple industries.
- Award-Winning Culture: Great Place to Work® certified with a flexible, positive, and people-first work environment.
- Career Growth: Access to training, workshops, and leadership development programs.
- Innovation First: Work on cutting-edge content strategies integrating AI and digital-first storytelling.
- Work-Life Balance: 5-day work week, flexible hours, and wellness-focused policies.
- Impactful Work: Shape the digital presence of global brands and be part of a high-performing, creative marketing team.

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