Global Brand

**Manager - Global Brand & Digital**

**Communications**

**Department**:Purpose and Resource Mobilization
**Location**:Head Office, Mumbai

**Level**: Manager

**APPLY HERE**

**Information Links**

Founder Safeena’s TED Talk, April 2019

2023 WISE Prize in Education

Worlds First Development Impact Bond in Education

First TED Audacious Project to be chosen from Asia

**Our Core Values : Integrity | Collaboration | Gender Equality | Empathy | Excellence**

**Join Us in Transforming Lives: Head of Communications at Educate Girls**

Educate Girls is on a mission to change the future for millions of adolescent girls and young women in
rural India. Established in 2007, Educate Girls is a non-profit organization dedicated to mobilizing
communities for girls’ education in India’s rural and educationally backward areas. Strongly aligned with
the ‘Right to Education Act’ (RTE), ‘Samagra Shiksha,’ and the National Education Policy 2020, Educate
Girls is committed to advancing the government’s vision of improving access to education for girls.

In partnership with state governments and powered by thousands of community-based gender
champions, Educate Girls has developed a holistic, community-driven program. This initiative identifies
out-of-school girls aged 6-14, enrolls and retains them in school, and enhances foundational literacy and
numeracy skills for all children. Additionally, Educate Girls offers a second-chance program for adolescent
girls and young women aged 15-29, providing life skills, agency, and educational credentials through open
schools (Grades 10 and 12).

Educate Girls currently operates in over 29,000 villages across Rajasthan, Madhya Pradesh, Uttar Pradesh,
and Bihar, in collaboration with the government. To date, we have mobilized over 1.8 million girls for
school enrolment and supported over 2.2 million children with remedial learning.

By 2035, our vision is to empower 10 million learners through education, bridging the gap between
schooling and life opportunities. By linking education directly to skilling and jobs, Educate Girls is
equipping these young women to contribute meaningfully to the economy and to have a voice and agency
in their futures.

**Our mission for the next 10 years is to transform 10 million lives**-**_we need you to help us plan this _**
**_journey _**

**Your Role: Manager Brand & Digital Communications**

We are seeking a dynamic and strategic Manager
- Global Brand & Digital Communications to lead our
brand development, creative execution, and digital communications on a global scale. This role will be
responsible for ensuring strong brand positioning, overseeing creative content production, and driving
experience in global branding, storytelling, and digital media strategy.

**Key Responsibilities**:
**1. Global Brand Development & Creative Execution**
- Establish and maintain a strong global brand positioning that aligns with the Educate Girl’s

mission, vision, goals and values.
- Define, refine, and enforce the brand’s tone and voice to ensure consistency across all global

communication channels.
- Oversee creative direction, ensuring high-quality design, messaging, and storytelling that

resonate with diverse international audiences.
- Lead the production of video content, including documentaries, short films, and impact stories,

to enhance brand awareness and engagement.
- Collaborate with external agencies, designers, videographers, and other vendors for creative

execution and production needs.

**Our Core Values : Integrity | Collaboration | Gender Equality | Empathy | Excellence**

**2. Global Digital Communications & Online Presence**
- Develop and execute a strategic global social media plan to engage and grow both Indian and

international audiences across various platforms.
- Maintain and enhance the organization’s digital presence, ensuring accessibility, user

experience, and alignment with global brand strategy.
- Oversee website content, design, and performance optimization to ensure a seamless and

engaging experience for global audiences.
- Manage and curate the organization’s blog, crafting compelling updates, insights, and success

stories that highlight global impact and initiatives.
- Monitor and analyse digital metrics worldwide, providing data-driven insights to refine

strategies and maximize engagement and reach.
**3. Team Management**
- Manage and mentor a team of two resources, including a designer
- Provide guidance, feedback, and professional development opportunities to team members
- Ensure effective collaboration and communication within the global team to meet project
- deadlines and quality standards.
- Delegate tasks effectively while maintaining oversight of deliverables and performance**
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 5+ years of experience in brand management, digital communications, or creative strategy.
- Proven expertise in global brand positioning, storytelling, a