
Global Brand Marketing Lead
5 days ago
About the position:
We are seeking a skilled Brand Marketing Manager to develop, coordinate and execute content and design strategies for our brand's products on global marketplaces.
- Coordinate with internal design and content teams and external agencies to develop and streamline content and design for listings on various global marketplaces.
- Plan, develop and execute PR plans for the brand and develop an affiliate network to increase traffic and sales on our website and marketplaces.
- At the time of new product launch, intervene with the product team to create full new content and design artworks for selling.
- Analyse target audience at the time of content and design development and planning.
- Analyse competitor listings to see possible angles for future development.
- Proofread content and graphics prepared by the team before presenting to management for final approval.
- Keep track of changes made in content and design creatives to test how they are performing on various global marketplaces and make suitable edits to improve conversion rates and reviews.
- Plan content and design creatives for the brand website in sync with marketplaces.
- Coordinate with language translators to adapt content for various global markets.
- Find and recruit suitable influencers for the brand on various channels.
- Stay up-to-date with global marketplace trends, compliances and regulations.
- Bachelor's or Master's degree in Marketing, Communications or a related field.
- 5+ years of experience in global marketplace content, design and PR management.
- Experience of leading a team of 8-10 graphic designers/content/website/social media executives is mandatory.
- Excellent written and verbal communication skills.
- Strong proofreading and editing skills.
- Ability to develop and execute successful PR plans.
- Knowledge of marketplace trends and regulations.
- Experience in developing an affiliate network.
- Experience with influencer marketing.
- Excellent project management and organizational skills.
- Strong attention to detail.
- Proficient in Microsoft Office and Google Suite.
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