Global Assistant Brand Manager

2 weeks ago

Mumbai, Maharashtra, India UNILEVER Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Global Assistant Brand Manager – Lifebuoy Core

Work Location: Mumbai HQ

Function/BU: Personal Care, Marketing

BUSINESS CONTEXT

Lifebuoy, the world's first health soap launched in 1894 by William Lever, pioneered affordable hygiene in Victorian England. Evolving into the #1 germ protection soap synonymous with cleanliness and personal hygiene, it is now a global brand spanning Asia, Africa, and Arabia. Lifebuoy's legacy extends beyond its classic soap bar to a myriad of soap variants, liquid body washes, hand washes, and hand sanitizers, ensuring daily hygiene and freshness for the entire family.

Beyond products, Lifebuoy has successfully reached over 1 billion people through hand hygiene programs and TV campaigns, promoting healthier societies worldwide through NGO partnerships and behaviour change programmes that champion handwashing and healthy soap behaviours at critical junctures, boosting health and hygiene for billions globally.

JOB PURPOSE

Unilever is a place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

In this role, you will be responsible for ideating, developing and validating core innovations and advertising for the Indian market in based on Consumer Insights, in line with the Equity/Brand growth strategy. The success of this role depends on delivering competition beating mixes and achieving OTIF for comms and launches leading to brand health improvement (UBS) and achieving Market share targets.

RESPONSIBILITIES

  • Develop Equity/Brand growth strategies with an in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities
  • Identify and articulate consumer insights to create new-concept ideas and business opportunities
  • Leverage new technologies, strategies, and processes to capture value opportunities (e.g. new claims, products, advertising, packaging)
  • Lead development with cross-functional teams
  • Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas
  • Management of projects via IB, Innoflex and utilizing CIP fficiently and effectively monitor progress of projects and budgets.

EXPERIENCES REQUIREMENTS

  • Marketing experience in Brand Management and/or Innovation preferably with experience in Premium innovations
  • Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change
  • Key involvement in business analysis, marketing plan development, and cross-functional project management
  • Experience with data/analytics to build business and consumer hypotheses, leading to strong marketing executions/innovations.

  • Global Assistant Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India UNILEVER Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Global Assistant Brand Manager - Ponds (Brand Development) Work Location: Mumbai HO Function/BU: Beauty & Wellbeing, Marketing BUSINESS CONTEXT: Pond's is Unilever's largest face care brand globally, present in over 50 countries, and one of Unilever's Power Brands. Founded in 1846, the brand has always stood for pioneering innovation - from the...

  • Manager, Brand Development- China

    1 week ago

    Mumbai, Maharashtra, India Brand Institute, Inc. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Manager, Brand Development- ChinaCompany/location: Brand Institute Consultancy India LLP/IndiaJOB DESCRIPTION:Brand Institute is the global leader in brand name and identity development. For over thirty years, we have been providing a broad portfolio of branding and naming-related services to the global pharma and healthcare space. Our unique,...

  • Assistant Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India Swarovski Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Job Title: Assistant Brand Manager SWAROVSKIDepartment: Brand ManagementLocation: MumbaiReports To: Business HeadJob Summary:We are seeking a dynamic and driven Assistant Brand Manager to support the development, implementation, and execution of brand strategies across our 28 points of sale. This role will play a key part in building brand revenue and...

  • Assistant Manager-Brand

    7 days ago

    Mumbai, Maharashtra, India Group Bayport Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Group Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth....

  • Assistant Brand Manager

    1 week ago

    Mumbai, Maharashtra, India Good Drop Wine Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    HIRING - Assistant Brand Manager - MumbaiSeeking passionate, creative and dynamic professionals for the Assistant Brand Manager role to join our Marketing team headquartered in MumbaiObjective - To build strong brand presence, strategize and networking.Responsibility:-Build deep understanding of target consumer groups, across key geographies in IndiaOwn the...

  • Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India Adept Global Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Location: Lower Parel, Mumbai Experience Required: years in brand management, marketing strategy, or a similar leadership role About the Role We are seeking a dynamic and visionary leader to join our team as Deputy General Manager – Brand Development. The ideal candidate will play a pivotal role in shaping, expanding, and nurturing multiple in-house and...

  • Assistant Brand Manager

    1 week ago

    Mumbai, Maharashtra, India Good Drop Wine Cellars Pvt, Ltd Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Company DescriptionGood Drop Wine Cellars Pvt. Ltd., India's first specialist sparkling wine producer, founded in 2009 with the winery in Vinchur Park, Nashik, is at the forefront of the Indian wine revolution. Chartered Accountant turned Winemaker, Ashwin Rodrigues, who honed his winemaking craft in Australia's famed Barossa Valley, set out to make quality...

  • Assistant Brand Manager

    1 day ago

    Mumbai, Maharashtra, India SaffronStays Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Company Overview:SaffronStays is a luxury hospitality brand dedicated to creating exceptional experiences for families. As we continue to grow, we are looking for a dynamic Junior Brand Manager to support and contribute to the creation of a cohesive brand presence across all communication channels.Location: Wadala Mumbai, MaharashtraWorking Hours: Monday to...

  • Assistant Brand Manager

    3 days ago

    Mumbai, Maharashtra, India Hamilton Housewares Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Hamilton (Milton) Housewares Pvt Ltd is looking for an Assistant Brand Manager for Mumbai - Kandivali location.Interested candidates can share their resume to JD - AM Branding-Analysing brand positioning and consumer insights-Translating brand elements into plans and go-to-market strategies-Create, execute, and manage marketing campaigns & activations.-Work...

  • Assistant Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India Wellbeing Nutrition Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    About Wellbeing Nutrition:We are a pioneering nutraceuticals brand committed to transforming health and wellness through premium, innovative products. As we continue to grow, we're looking for a Assistant Brand Manager to shape our brand's visual identity and craft compelling narratives that resonate with our audience across both print and digital...