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Performance Marketer

3 weeks ago

Kolkata West Bengal, India Onex Solutions Pvt Ltd Full time

Key Responsibilities
- Plan, launch, and manage performance marketing campaigns across Meta(Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms
- Set clear KPIs and performance goals for each campaign — including lead generation, website traffic, conversions, and brand awareness
- Conduct ongoing A/B testing for creatives, copy, and audiences to improve performance
- Monitor campaign budgets, pacing, and bid strategies for maximum efficiency
- Analyze and report on campaign performance using platforms like Google Analytics, Meta Business Manager, and ad dashboards
- Collaborate with creative, strategy, and account teams to align campaign goals with content and messaging
- Stay updated on industry trends, algorithm changes, and emerging ad formats

**Requirements**:

- Proven experience in managing paid marketing campaigns on Meta, Google Ads, and YouTube
- Strong understanding of performance metrics (CPC, CPA, CTR, ROAS, etc.)
- Experience with lead generation funnels, pixel setup, retargeting, and lookalike audiences
- Working knowledge of Google Analytics, UTM tracking, and basic SEO/SEM principles
- Ability to manage multiple campaigns and clients simultaneously

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Flexible schedule

Schedule:

- Day shift
- Fixed shift

Work Location: In person