Category- Hds Custom

5 days ago


Bengaluru Karnataka, India HomeLane Full time

**About HomeLane**
- At HomeLane, we are building the world's most trusted & customer-centric home interiors brand. By organizing an otherwise unorganised home interiors industry, which includes designers, carpenters, installers and painters, we deliver a delightful and hassle-free experience to new homeowners, with highly predictable costs, timelines and quality. Thanks to our tech-empowered teams, who are committed to delivering efficiency at every step.
- And here comes the most exciting part, we have just entered into a three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. Not just this, we have recently raised $50 million as a part of our Series E funding round led by IIFL AMC’s late-stage tech fund, Oman India Joint Investment Fund (OIJIF) and Stride Ventures. Our existing investors include Pidilite, Evolvence, NuVentures, Sequoia Capital and Accel.
- Today, HomeLane operates in 24 cities - Bengaluru, Chennai, Hyderabad, Mumbai, Kolkata, Pune, Coimbatore, Mysore, Vizag, NCR to mention a few, where we have delivered 21000+ homes since 2014

**Role Description**
- Develop the overall category strategy including growth plan, product portfolio mix, pricing & promotions
- Create AOPs (annual operating plans) for the category; i.e. Sales and margin forecasting at a category / sub-category level
- Study of latest trends in home interiors / decor and ensure the new product launches are in line with the same
- Lead Product costing and cost optimization initiatives for the category to achieve Gross margin targets
- Develop a mechanism of regularly capturing customer and designer feedback
- Monitor gaps in categories and work with Supply chain, sourcing and design teams in addressing those gaps.
- Work closely with marketing to ensure sufficient visibility and promotions for the category to achieve the growth targets
- Closely monitor industry trends and competitor developments (new launches, tech/product features, pricing, etc.)
- Lead the pricing for category by gathering appropriate market intelligence, customer feedback and in line with category gross margin targets
- Be the voice of the customer internally - monitor consumer feedback and consumer insights to drive continuous improvement
- Regularly monitor & present the performance of the category on predefined matrices. Take initiatives / correctives to bridge the gap with annual category targets
- Collaborate with product development, marketing, product/tech and operations to drive cross-functional initiatives and new product launches
- Negotiating with vendors to get best rates for Home Lane
- Travelling to various experience center to impart knowledge about category and increase demands.

**Job Requirement**

**Who are we looking for?**
- An Interior Designer / Architect / Design engineer by qualification
- Prior Experience of working in modular / furniture industry is mandatory
- Good at numbers, panel wise costing / pricing calculations, BOM based costing
- Good understanding of CMF (Color / Material / Finish) & high on aesthetics level
- Good Understanding of the manufacturing process and supply chain of modular category
- Someone who is a Hustler and has a go getter attitude and style of working
- Knowledge & understanding of customer requirements from interiors perspective
- Minimum experience of 6-8 years (mostly in modular / furniture industry)
- Should have basic understanding of Design / CAD / any design software


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