Aso Executive

4 days ago

Bengaluru, India Out Thinking Pvt Ltd Full time

App Store Optimization professional who will be responsible for assisting us in our ASO efforts for our mobile app. ASO Specialist is responsible for planning, implementing, and managing the company's overall ASO strategy. They usually cover a wide variety of duties such as app store optimization, analytics, strategy planning, link building, and keyword strategy. You will be working on App Store Optimization (ASO) of free to play, mobile games from leading game developers in Bangalore.You will be managing ASO for our apps, with the main objective of maximizing their app store traffic and conversion rate.

**Responsibilities**:
Identify opportunities and strategize plans to grow our app organically on Google Play Store through ASO

Track, analyze, and optimize keywords and rankings for our app industry, as well as our competitors

Produce creative content based on ASO strategies

Keep track of version releases for our app and make sure our ASO updates are accurately implemented into the store

Hands-on experience in on-page metadata & Off-page metadata factors.

Off-page activities, monitoring the link performances, Hygiene, and web page speed optimization.

Collaborate with our Content and Marketing team to optimize play store pages, landing pages, and content.

Research and ensure search engine optimization recommendations on App (code and content).

Research and analyze competitor advertising links and develop link building strategies and develop and implement our ASO strategy.

Stay up to date with the latest ASO and digital marketing trends and best practices.

Knowledge about Guest Posting.

**Requirements**:
Minimum of 1-3 years of proven ASO experience.

In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO.

Recommend changes to website architecture, content, linking and other factor to improve SEO positions for target keywords.

Proven ASO & SEO experience.

Up-to-date with the latest trends and best practices in SEO and ASO.

Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.

In-depth knowledge of research principles and methods and experience in analyzing data.

App Localization experience.

Critical thinker and problem-solving skills.

Strong communication skills - both written and spoken.

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- ASO: 1 year (preferred)

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