Digital Marketing Executive

4 days ago

Hebbal Kempapura Bengaluru Karnataka, India VTT MOBILITY PRIVATE LIMITED Full time

**Job Title**: Digital Marketing Executive - App & Ads Marketing
**Location**: Bangalore, India
**Reports to**: Head of Technology

**Job Summary**:
**Key Responsibilities**:
1. **App & Paid Ads Marketing**
- Execute paid ad campaigns across Google Ads (Search, Display, UAC) and Meta (Facebook & Instagram) to drive app installs and ride bookings
- Optimize Cost-Per-Install (CPI), Cost-Per-Action (CPA), and Return on Ad Spend (ROAS)
- Run A/B testing for creatives, copy, and landing pages
- Support in budget tracking and cost optimization under the direction of the Head of Technology

2. **App Store Optimization (ASO) & Play Store Management**
- Improve app visibility and rankings through ASO strategies (keyword optimization, creative testing, reviews management)
- Regularly update app listings with promotional content and seasonal messaging
- Monitor competitor apps and ASO benchmarks

3. **Performance Monitoring & Analytics**
- Track campaign performance using Google Analytics, Firebase, Meta Ads Manager, and other tools
- Generate reports on key performance indicators (KPIs) like installs, ride conversions, retention, and cost metrics
- Provide insights to support ongoing optimization

4. **Coordination & Support**
- Coordinate with the Tech, Content, and Design teams for execution of campaigns and creatives
- Monitor app feedback and collaborate on improvements in user engagement
- Assist with promotional events, app launches, or campaign-based requirements

**Requirements**:

- Bachelor’s degree in Marketing, Digital Media, or related field
- 2-4 years of hands-on experience in digital marketing with focus on paid ads and app promotion
- Strong command of Google Ads, Meta Ads, and app marketing techniques
- Familiarity with tools like Firebase, Google Analytics, Play Console, and App Store Connect
- Data-driven mindset with strong attention to performance metrics
- Ability to work in a fast-paced, execution-heavy environment

**Preferred Qualifications**:

- Certification in Google Ads / Meta Blueprint
- Experience with mobility, ride-hailing, or app-based service startups
- Basic understanding of local (Bangalore/Kannada) user behavior is a plus

**What We Offer**:

- Opportunity to grow in a performance-driven, tech-enabled startup
- Exposure to high-growth marketing strategies in the mobility space
- A collaborative work culture reporting directly to senior leadership

Pay: ₹31,258.77 - ₹41,665.00 per month

**Benefits**:

- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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