Digital Marketing Executive

6 days ago


Bengaluru Karnataka, India Popular Digital Services LLP Full time

Job Title: Digital Marketing Executive

Location: Bangalore

Type: Full-time

Experience: 2-3 years

Department: Marketing

About the Role

We’re looking for a passionate and result-oriented Digital Marketing Executive to support our marketing efforts across SEO, Paid Ads, Content, SMO and analytics. If you're someone who thrives in a fast-paced environment and is eager to learn, grow, and make an impact — we want to hear from youKey Responsibilities

1. SEO & Website Optimization
- Assist in implementing on-page and off-page SEO strategies
- Conduct keyword research and competitor analysis
- Support in optimizing website structure, content, and backlinks
- Monitor SEO performance using tools like Google Search Console, Ahrefs, and SEMrush

2. Paid Advertising
- Plan and execute ad campaigns on Google, Facebook, and LinkedIn
- Optimize ad creatives, keywords, and landing pages for better ROI
- Run A/B tests for ad copies and landing pages
- Monitor and analyze campaign performance using GA4 and Google Tag Manager
- Coordinate with content and design teams to create campaign assets
- Support the content calendar with social media, blogs, and landing pages

4. Analytics & Reporting
- Track KPIs like CTR, CPL, CAC, and ROAS
- Create weekly and monthly reports with actionable insights
- Use tools like Google Analytics,GSC and Tag Manager

5. CRM Workflow Management
- Manage and update lead data in CRM systems
- Build and maintain lead nurturing workflows and automation
- Track campaign outcomes and improve lead-to-customer journey

**Requirements**:

- 2-3 years of experience in digital marketing
- Hands-on experience with SEO and paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
- Familiar with tools such as GA4, SEMrush, Ahrefs, Meta Business Suite, CRM
- Strong communication, collaboration, and analytical skills
- Bachelor's degree in Marketing, Communications, or a related field

Good to Have
- Basic understanding of HTML
- Creative mindset with a strong performance-first attitude

Why Join Us?
- Be part of a collaborative, impact-driven team
- Exposure to a 360-degree digital marketing environment
- Learn and grow with continuous mentoring and upskilling opportunities
- Freedom to explore and experiment with new tools and ideas

Pay: ₹25,000.00 - ₹38,860.29 per month

Work Location: In person



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