PPC Executive
2 weeks ago
**Urgent Hiring of**PPC Executive (App Marketing)
**Location**: Appsquadz Noida
**Experience**: 2+ Years
**Employment Type**: Full-time
**Job Overview**:
**Key Responsibilities**:
**1. PPC Campaign Management**
Plan, execute, and optimize **Google Ads (UAC), Apple Search Ads, Facebook Ads**, and other paid acquisition channels.
Conduct **keyword research**, audience segmentation, and bid management to maximize ROI.
A/B test ad creatives, landing pages, and campaign strategies for better performance.
Analyze campaign performance and implement improvements based on data insights.
**2. App Store Optimization (ASO)**
Optimize **app titles, descriptions, keywords, screenshots, and videos** to improve visibility and downloads.
Conduct **competitor analysis** to identify trends and strategies for better rankings.
Monitor **app performance metrics** such as impressions, downloads, retention rate, inapp purchase and reviews.
**3. Performance Tracking & Reporting**
Utilize tools like **Google Analytics, Firebase, App Store Connect, and Adjust** to track campaign effectiveness.
Provide **weekly and monthly reports** on campaign performance, budget utilization, and KPIs.
Identify new growth opportunities based on data analysis.
**Requirements**:
**2+ years** of experience in **PPC advertising** with a focus on **app marketing**.
Strong knowledge of **Google Ads, Apple Search Ads, Facebook Ads Manager**, and other mobile ad networks.
Hands-on experience in **App Store Optimization (ASO)** for both **iOS and Android**.
Proficiency in **Google Analytics, Firebase, Adjust, App Store Connect, and similar analytics tools**.
Strong analytical skills with the ability to interpret data and optimize campaigns.
Excellent communication and teamwork skills.
Connect me at 8447702224
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
Application Question(s):
- What is your current CTC
**Experience**:
- total work: 1 year (required)
- ppc: 1 year (required)
**Location**:
- Noida, Uttar Pradesh (required)
Work Location: In person
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