PPC Executive

6 days ago

Noida Uttar Pradesh, India Foodsure Full time

**Job Title**: PPC Executive

**Company**: FOODSURE

**Job Location**: Noida, Sector 57

**Job Type**: Full-time

**Working Days**: 6 Days a Week

**Job Summary**:
**Key Responsibilities**:

- **PPC Campaign Management**:

- Strategize, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other platforms.
- Conduct detailed keyword research, write compelling ad copy, and set up ad extensions to optimize campaigns.
- Constantly monitor campaigns to ensure optimal performance and adjust bids, budgets, and targeting as necessary.
- **Budget Management**:

- Effectively manage and allocate PPC budgets, ensuring cost-effective use of resources and maximizing return on investment (ROI).
- Ensure all campaigns stay within budget and target KPIs effectively.
- **Landing Page and Ad Copy Optimization**:

- Develop and test creative ad copies that align with FOODSURE’s brand messaging and objectives.
- Collaborate with the design and content teams to optimize landing pages and improve conversion rates.
- **Data Analysis and Reporting**:

- Regularly review and analyze campaign performance metrics like CPC, CTR, CPA, ROAS, and conversion rates.
- Provide detailed PPC performance reports and actionable insights for optimization to management.
- **A/B Testing and Campaign Optimization**:

- Conduct A/B testing of different ad copies, landing pages, and targeting options.
- Continuously refine and optimize campaigns based on test results and performance data.
- **Trend Monitoring**:

- Stay updated with the latest PPC trends, new features, and updates on advertising platforms.
- Implement the latest tools, strategies, and best practices to improve campaign performance.
- **Cross-Department Collaboration**:

- Work closely with the content, design, and SEO teams to ensure integrated digital marketing strategies.
- Collaborate with the sales team to improve conversion funnel and generate quality leads.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience managing PPC campaigns across multiple platforms (Google Ads, Facebook Ads, Bing, etc.).
- Strong working knowledge of Google Analytics, Google Tag Manager, and other PPC and analytics tools.
- Ability to analyze performance data and derive actionable insights.
- Effective communication skills, both written and verbal.
- Google Ads certification is a plus.

**Skills**:

- In-depth knowledge of PPC management tools and advertising platforms.
- Strong analytical skills with attention to detail.
- Ability to think strategically and creatively.
- Good time management and organizational skills.
- Positive, proactive, and results-oriented approach.

**Benefits**:

- Competitive salary and performance-based incentives.
- Opportunity for growth and career development.
- 6-day work week with flexible working hours.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Work Location: In person

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