PPC Executive

11 hours ago

Noida Uttar Pradesh, India Wayonix Pvt.ltd Full time

**Job description : PPC Executive ( Exp Mini 2 Years Required)**
- Develop and execute PPC strategies to drive targeted traffic, increase brand visibility, and generate conversions.
- Conduct thorough keyword research and analysis to identify high-value keywords for campaign optimization.
- Create and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.
- Write compelling ad copy and design effective landing pages to maximize click-through rates and conversion rates.
- Perform ongoing keyword monitoring, bid management, and budget optimization to ensure optimal campaign performance.
- Conduct A/B testing of ad copy, landing pages, and other campaign elements to continuously improve performance and conversion rates.
- Monitor and analyze campaign performance using relevant analytics tools, such as Google Analytics and ad platform analytics.
- Generate regular reports on campaign performance, including key metrics, insights, and recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging PPC advertising techniques to ensure the implementation of cutting-edge strategies.
- Collaborate with the marketing team to align PPC campaigns with overall marketing goals and strategies.

**Qualifications and Skills**:

- Proven work experience as a PPC Executive or similar role, preferably in a digital marketing agency or in-house marketing team.
- In-depth knowledge of PPC advertising platforms, such as Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
- Strong understanding of keyword research, campaign optimization, and bid management techniques.
- Experience in creating and managing campaigns across different objectives, such as search ads, display ads, remarketing, and video ads.
- Proficiency in using PPC management tools, such as Google Ads Editor, Google Analytics, and third-party bid management tools.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to write compelling ad copy and create persuasive landing pages.
- Strong attention to detail and the ability to manage multiple campaigns simultaneously.
- Familiarity with SEO principles and how they integrate with PPC campaigns.
- Google Ads certification or other relevant certifications is a plus.

**Contact Person - HR Indu**

**Contact Number -
9319371330
, 8929340639**

**Shift Timing - Day Shift / Night Shift**

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Night shift

Work Location: In person

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