PPC Executive

3 days ago

Noida Uttar Pradesh, India MOBISTROKE ADVERTISING Full time

Responsibilities:

- Participate in forming effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g. Google AdWords, Meta Ads).
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pin point issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across channels.
- Maintain partnerships with PPC ad platforms.
- Find ways to reduce the risk of click fraud.
- Keep abreast of PPC and SEM trends.

Landing Page Optimization: Collaborate with the web development team to optimize landing pages for better user experience and higher conversion rates.
- Stay Updated: Keep up with the latest PPC trends, tools, and best practices to ensure campaigns are up-to-date and effective.

Requirements and Skills:

- Proven minimum 2 years experience as a PPC Executive or Digital Marketing Executive.
- Experience in data analysis and reporting.
- Familiarity with multiple platforms (e.g. AdWords, Meta Ads) is preferred.
- Working knowledge of analytics tools (Google Analytics).
- Proficient in MS Office.
- Excellent communication skills.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

**Experience**:

- total work: 1 year (required)

Work Location: In person

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