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PPC Executive

2 weeks ago

Noida Uttar Pradesh, India Foodsure Full time

**Job Title**: PPC Executive
**Company**: Foodsure
**Location**: Noida, Uttar Pradesh
**Working Days**: Monday to Saturday
**Salary**: ₹20,000 - ₹25,000 per month

**Key Responsibilities**:

- **Campaign Creation & Management**: Design, launch, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- **Keyword Research & Analysis**: Conduct keyword research to identify high-performing keywords for campaigns.
- **Performance Tracking**: Monitor campaign performance through key metrics like CTR, CPC, and ROI, and provide regular reports to management.
- **Budget Allocation & Optimization**: Manage campaign budgets effectively to ensure maximum return on investment (ROI).
- **A/B Testing**: Conduct A/B testing on ad creatives, landing pages, and bidding strategies to continually improve campaign performance.
- **Collaboration**: Work closely with the marketing team to align PPC strategies with overall marketing objectives and business goals.
- **Market Trends & Competitor Analysis**: Stay updated with the latest trends in the PPC landscape and analyze competitor strategies.

**Qualifications & Skills**:

- Bachelor's degree in Marketing, Advertising, or related field.
- 1-2 years of experience in PPC or digital marketing.
- Strong knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Experience with Google Analytics and other analytical tools.
- Excellent communication and analytical skills.
- Ability to multitask and meet deadlines.

**Perks & Benefits**:

- Competitive salary package.
- Opportunity to work in a dynamic and growth-oriented environment.
- Exposure to diverse marketing strategies and campaigns.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Work Location: In person