Performance Marketing Executive

7 days ago

Hiranandani Gardens Mumbai Maharashtra, India Neodocs Full time

This role involves strategizing, executing and optimizing PPC campaigns, conducting keyword research, manage bids and analyze performance metrics.

**Responsibilities**:

- Successfully plan, create, and manage PPC campaigns across a variety of channels like Google, Facebook, Instagram, Amazon, Flipkart etc.
- Keyword research and management to optimize bids (add PPC keywords and negative keywords
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to analyze trends, goals, opportunities, and other key performance indicators.
- Stay on top of search engine and PPC industry trends.
- Bachelor's degree or equivalent experience
- Strong communication and interpersonal skills
- Excited about working in a startup environment - more ownership, more hustle, more impact
- Focused and goal-oriented
- Passionate about solving for Indian healthcare ecosystem
- Bonus: Previous experience working with D2C brands or advertising agencies.

Location: Mumbai

Experience: 1-2 years

CTC: 5,00,000- 7,00,000 per year

Pay: ₹500,000.00 - ₹700,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance
- Paid sick time

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Google Ads: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)

**Location**:

- Hiranandani Gardens, Mumbai, Maharashtra (preferred)

Work Location: In person

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