PPC Expert

2 days ago

Focal Point Ludhiana Punjab, India EASTMAN CAST & FORGE LTD Full time

Company: Eastman Cast and Forge Limited

Designation: PPC Expert

**Salary**: 30K- 40K CTC (Depends on the experience and interview)

Job Location: Ludhiana, Punjab

Work Experience: Minimum 4 years of experience in required

**Objectives-**
- Establish and execute a digital marketing strategy to distribute content
- Work with and manage a team of writers, marketers, and other stakeholders to maintain company’s digital presence
- Maintain consistent brand messaging across all social channels
- Identify, analyse, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content

**Responsibilities-**
- Research, track, and analyse consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in the company’s marketing campaigns

**Skills and qualifications**:

- PPC Ads and Shopify Ads
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills

**Preferred Qualifications-**

Preferred a graduate or post-graduate from a Technical background
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Yearly bonus

**Experience**:

- total work: 3 years (required)

Work Location: In person

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