PPC Expert

21 hours ago

Mohali Punjab, India Tech Pumpkin Full time

As a PPC Specialist, you will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising channels. You will work closely with our digital marketing team to develop and execute PPC strategies that drive qualified traffic, leads, and conversions for our clients.

**Responsibilities**:

- Develop and implement PPC campaigns across multiple platforms, including keyword research, ad copy creation, and campaign optimization.
- Monitor campaign performance and make data-driven decisions to improve ROI and achieve client goals.
- Conduct A/B testing and analyze campaign data to identify trends and opportunities for optimization.
- Collaborate with cross-functional teams to align PPC strategies with overall digital marketing objectives.
- Stay updated on industry trends, best practices, and platform updates to ensure campaign effectiveness.
- Provide regular performance reports and insights to clients, highlighting key metrics and recommendations for improvement.
- Identify and implement strategies to increase quality score, click-through rate (CTR), and conversion rate.
- Manage PPC budgets effectively to maximize return on investment (ROI) for clients.
- Stay informed about changes in the digital marketing landscape and adapt strategies accordingly.
- Continuously optimize landing pages and ad creatives to improve campaign performance.

Qualifications:

- Bachelor's degree in marketing, advertising, or related field.
- Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Strong understanding of PPC best practices, including keyword research, ad copywriting, and campaign optimization.
- Proficiency in Google Analytics and other PPC analytics tools.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Detail-oriented with strong organizational and time management skills.
- Excellent communication and interpersonal skills.
- Google Ads certification and other relevant certifications are a plus.
- Ability to thrive in a fast-paced environment and adapt to changing priorities.
- Experience with e-commerce PPC campaigns is a plus.

Join our team and be part of a collaborative environment where your skills and expertise will make a significant impact on our clients' success. If you are passionate about digital marketing and have a track record of driving results through PPC advertising, we want to hear from you

Pay: ₹11,162.90 - ₹35,000.00 per month

Schedule:

- Day shift
- Rotational shift

Supplemental pay types:

- Overtime pay
- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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