PPC Expert

3 days ago

Mohali Punjab, India KV Marketing Solutions Full time

We seek an experienced and highly motivated **PPC Expert** to manage our pay-per-click advertising campaigns across various platforms.
- **Campaign Strategy & Development**:

- Create, develop, and implement high-impact PPC campaigns across Google Ads, Bing, Facebook, Instagram, LinkedIn, and other platforms.
- Conduct competitive research to understand the digital landscape, identifying opportunities for growth and improvement.
- **Keyword Research & Selection**:

- Perform in-depth keyword research to identify relevant keywords that drive qualified traffic.
- Maintain an ongoing process to expand and optimize keyword lists, including the management of negative keywords.
- **Ad Creation & Testing**:

- Write compelling ad copy that drives click-through rates (CTR) and conversions, while remaining compliant with advertising platform policies.
- Develop and test ad creatives, landing pages, and calls-to-action (CTAs) to optimize campaign performance and ROI.
- **Budget Management & Bidding Strategy**:

- Manage PPC budgets effectively to maximize ROI and achieve desired KPIs.
- Adjust bid strategies and optimize bids to improve campaign performance, ensuring alignment with budget limitations and target metrics.
- **Data Analysis & Reporting**:

- Analyze performance metrics, such as CTR, conversion rates, cost-per-click (CPC), and cost-per-acquisition (CPA), to assess campaign success and make data-driven recommendations.
- Produce detailed reports on campaign performance, presenting actionable insights and results to stakeholders.
- Use analytical tools like Google Analytics, Google Tag Manager, and other third-party platforms to track and evaluate PPC performance.
- **Audience Targeting & Segmentation**:

- Define and segment audiences to enhance targeting effectiveness across various campaigns.
- Develop retargeting strategies to recapture users and drive further engagement and conversions.

Pay: ₹50,000.00 - ₹70,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Monday to Friday
- Morning shift

**Experience**:

- total work: 10 years (required)

Work Location: In person

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