PPC Expert

3 days ago

Mohali Punjab, India Zouma Full time

**Job Description: PPC Expert**

**About the Role**

**Key Responsibilities**
- **Campaign Management**: Plan, create, and manage PPC campaigns across platforms like Google Ads, Microsoft Advertising, and social media channels (e.g., Meta Ads, LinkedIn).
- **Keyword Research**: Conduct comprehensive keyword research and analysis to identify new opportunities and build effective ad campaigns.
- **Bid Management & Optimization**: Monitor campaign performance, adjust bids, and optimize ad copy and targeting to improve key metrics like CTR, CPA, and ROAS.
- **A/B Testing**: Conduct A/B tests on ad creatives, landing pages, and campaign settings to continuously improve performance.
- **Budget Management**: Manage and allocate campaign budgets efficiently to ensure a strong return on investment.
- **Reporting & Analysis**: Analyze campaign data and provide detailed performance reports with actionable insights to the marketing team and stakeholders.

**Qualifications**
- **2-4 years of experience** in a dedicated PPC or paid media role.
- Proven track record of managing and scaling successful PPC campaigns.
- Expertise with **Google Ads**, including Search, Display, and Shopping campaigns.
- Experience with other paid platforms like **Meta Ads (Facebook & Instagram)** is a plus.
- Strong analytical skills and proficiency with tools like **Google Analytics, Google Search Console, and SEMrush/Ahrefs**.
- Excellent communication and project management skills.
- A proactive, problem-solving mindset and a passion for staying up-to-date with industry trends.

**Job Types**: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

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