PPC Expert
16 hours ago
**Key Responsibilities**:
- Plan, create, and manage **PPC campaigns** across Google Ads, including **Search, Display, Shopping, and YouTube ads**.
- Conduct in-depth **keyword research** and optimize ad copies, landing pages, and bidding strategies.
- Monitor and analyze campaign performance using **Google Analytics, Google Ads Manager, and other tracking tools**.
- Optimize ad performance by **A/B testing ad creatives, landing pages, and targeting strategies**.
- Manage **budget allocation** to ensure maximum ROI and minimize ad spend wastage.
- Implement **conversion tracking, retargeting, and audience segmentation** for improved targeting.
- Stay updated with the latest **Google Ads policies, trends, and industry best practices**.
**Requirements**:
- Proven experience as a **Google Ads Specialist, PPC Manager, or a similar role**.
- In-depth knowledge of **Google Ads, Google Analytics, and other PPC platforms**.
- Strong understanding of **SEO, SEM, and digital marketing strategies**.
- Experience with **Google Tag Manager, conversion tracking, and remarketing techniques**.
Pay: ₹12,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- PPC Campaign Management: 1 year (required)
**Language**:
- English (preferred)
Work Location: In person
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