Vacancy for Email Marketing Expert

3 days ago

Kolkata, India Ivan Web solutions Full time

Company Description
**Ivan Infotech** is not only the name of a successful, growth-oriented custom software development company, it is a family of professionals bonded with the same passion and dedication towards work, innovations, and determination for growth. As a leading custom software development company, our vision is to offer a range of professional services to startups and enterprises and help them excel in every aspect of their business.

HR - Sandip Das -**7605030972(Whapp)**

**Job Description**:
**Responsibilities:

- **
- ** Conducting market research to better comprehend prevailing consumer behaviors.**:

- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
- Creating well-written copy that is free from mistakes.
- Collaborating with graphic designers to improve the appearance layout of outputs.
- Maintaining a database of customers who have opted to receive our correspondence.
- Monitoring and reporting on the utility of each campaign.

**Qualifications**:

- such as **Zoho, Mailchimp, Sendinblue,**:

- ** and Marketo**:

- Experience with** A/B testing, segmentation, and personalization techniques**:

- Degree in marketing management, advertising, communications, or similar.
- Proven experience creating high-impact, unique marketing campaigns.
- Prior database management experience, preferably in a similar role.
- Familiarity with pertinent automation and performance evaluation software.

Additional Information
- Growth facilities
- Paid time off
- Provident Fund Schedule
- Rotational shift
- Five days a week

HR - Sandip Das -**7605030972(Whapp)

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