Email Marketing Expert

2 weeks ago

Jadavpur Kolkata West Bengal, India Alphanova Infotech LLP Full time

**Key Responsibilities**:

- Segment audiences for personalized, targeted campaigns across B2B and B2C sectors.
- Set up and optimize automated workflows (welcome sequences, abandoned cart, upsells, etc.).
- Monitor and report on campaign performance (open rate, CTR, conversions).
- Collaborate with web design and SEO teams to align messaging across channels.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong writing, editing, and copywriting skills for marketing audiences.
- Experience with marketing automation tools and CRM systems.
- Ability to analyze data, interpret metrics, and improve campaign outcomes.
- Highly organized with strong attention to detail and deadline-driven.

**Preferred Qualifications**:

- Experience marketing services like SEO, PPC, web development, or UX/UI design.
- Graphic design skills using tools like Canva, Adobe XD, or Figma (basic level).
- Familiarity with tools like Google Analytics, Zapier, or WordPress.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund
- Work from home

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Yearly bonus

**Language**:

- English (preferred)

**Location**:

- Jadavpur, Kolkata, West Bengal (preferred)

Work Location: In person

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