Content Strategist

8 hours ago


Gurugram Haryana, India UNIVEST COMMUNICATION TECHNOLOGIES PRIVATE LIMITED Full time

**Location**:Gurgaon (Work from office)

**Experience**:3+ Years

**Department**:Growth Marketing

**Reports to**:Head of Performance Marketing

**Role Overview**

We are looking for a**Content Strategist**with a**performance marketing mindset**who understands how to blend creativity with data to drive business results. This is not just about writing — it’s about writing that**converts**, content that**scales**, and strategies that**move the revenue needle**.

**Key Responsibilities**
- ** Content Strategy for Performance**:Develop and execute content strategies focused on customer acquisition, engagement, and conversion across Meta, Google, YouTube, and other paid platforms.
- ** Collaborate with Marketing Teams**:Work closely with Performance Marketing, Growth, and Product teams to craft funnel-optimized content.
- ** Ad Copy Landing Pages**:Create high-performing ad copies, banners, taglines, hooks, and value propositions that boost CTR and reduce CAC.
- ** Video Script Content**:Draft impactful video scripts and short-form content for performance creatives (especially for YouTube and Meta ads).
- ** Data-Led Optimization**:Analyze content performance (CTR, conversion rates, bounce rates) and iterate based on A/B test results and campaign metrics.
- ** Platform Adaptation**:Tailor messaging and tone for each platform (Meta, Google, YouTube, LinkedIn, etc.) while maintaining a unified brand voice.
- ** Product Understanding**:Translate financial product benefits into user-centric narratives to improve acquisition and onboarding.


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