Brand

**ROLE - PROFILE**

JOB TITLE**: Brands**

FUNCTION **:Marketing**

LOCATION **:Hyderabad**

Company is the maverick player in the cigarette industry that has grown over the last 5 years by 30% where the industry grew by 4%.A highly growth company with 100% profitability over the last 5 years and a 100% increase in earnings per share during the same period. VST is the creator of the capsule segment in the cigarette industry and dominates the market with “Total “Brand which enjoys 25% of the market share in its segment.

With a long history of creating and nurturing several successful brands like Total, Charms and Editions, it is now poised to leapfrog into the next growth phase utilising existing brands and creating new ones. Today, the brand team in it is a place for an entrepreneurial spirit who demonstrates resilience, agility and an innovative attitude to create and establish strong brands in a dark market.

**PURPOSE OF THE ROLE**

To effectively develop & communicate brand strategies, identify objectives and maximize brand potential & performance

**DIMENSIONS**

Internal liaison: Marketing Leadership, Marketing /sales staff, Senior Management

External liaison: Creative agencies, international branding and design agencies, marketing consultants, research agencies, tobacco forums, brand management networks

**PRINCIPAL ACCOUNTABILITIES**:

- Operates as the brand champion and brand expert while ensuring brand integrity.
- Plans, implements, and executes successful consumer and trade marketing programs that encompass brand strategic planning, market positioning, pricing and promotions.
- Takes ownership of the brand P&L to ensure improvement of the brand’s margins over its life.
- Contributes to annual brand planning process.
- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
- Leads the development of strategies and objectives for building and executing year-round brand engagement.
- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
- Collaborates with sales team for specific strategies for catering to markets/products.
- Drives and utilises the digitisation effort to provide reports to allow proper measurement of marketing activities and makes strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
- Monitors product quality compliance and testing reports.
- Represents the company and provides support as needed at external forums.
- Performs other duties as necessary to support the objectives of division and company

**ii) KNOWLEDGE, SKILLS & EXPERIENCE**
- MBA with specialization in Marketing from a top institute
- 6+ years in Brand Management
- 10+ years of relevant experience in a large FMCG setup
- Ability to develop clear and sharp brand positioning and express the same through design, digital communications and POS strategies
- Develop brand architecture which is in sync with the business strategy and the brand positioning strategy.
- Experience of handling and growing a consumer brand and new brand launches.
- Expert levels of analytical capability and thorough understanding of market research and consumer surveys
- An innovative yet practical leader with great organizational skills

**iii) KEY PERFORMANCE INDICATORS**
- Brand growth ( volume,value,contribution)
- Brand image improvement (net promoter scores and other brand equity measures)
- Efficiency of spends and budgetary controls
- Innovations and new launch success
- Good networking and working relationships built at work and with external entities.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹45,000.00 - ₹60,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Master's (preferred)

**Experience**:

- ten: 6 years (preferred)

**Speak with the employer**
+91 9830089165