Brand Manager

About Us
GreenFortune Windows and Doors India's fastest-growing fenestration brands, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, we've completed 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary and tech-first approach (PartnerGate) has made us a preferred partner for businesses and a trusted brand for customers in the segment. Backed by $5.55 million in funding from Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and MamaEarth founder Varun Alagh, we are scaling rapidly. As we scale our presence across new markets, we are looking for a Lead Brand Manager

to lead the evolution and expression of the GreenFortune brand.

About The Role
We are seeking a Lead Brand Manager who can own and drive the brand strategy, storytelling, and marketing roadmap at GreenFortune. This role blends strategic thinking, consumer understanding, and hands-on execution across creative, media, and product functions. You'll guide the rebranding effort, craft insight-led campaigns, and ensure that every customer touchpoint reflects our identity and values.

Key Responsibilities

• Lead the development and execution of GreenFortune's brand strategy, including positioning, messaging frameworks, tone of voice, and brand values.
• Translate consumer insights and market trends into actionable marketing plans that strengthen our market position and drive business goals.
• Conduct and manage market research, competitor benchmarking, and consumer studies to inform strategic decisions and uncover unmet customer needs.
• Collaborate with the product and CX teams to align messaging with key differentiators and even influence product development through insights.
• Monitor brand performance KPIs such as awareness, penetration, perception, and share of voice; conduct brand equity and communication audits, and recommend improvements.
• Maintain and evolve brand consistency across all touchpoints — including website, sales decks, brochures, digital ads, retail stores and offline campaigns.
• Own and update the brand guideline system, ensuring internal and external stakeholders adhere to tone, design, and messaging standards.
• Own the brand and marketing strategy for GreenFortune's upcoming retail rollout, ensuring a consistent and impactful in-store experience.
• Partner with internal stakeholders and creative agencies to conceptualize and execute campaigns (ATL/BTL/digital) that build brand awareness, trust, and recall.

Coordinate media asset creation, storytelling initiatives, and product-focused campaigns for launches, regional expansions, or dealer activations.

• Build strong partnerships with creative, media, and research agencies to deliver campaigns that resonate and convert.

Who You Are

• 4–6 years of experience in brand strategy, brand marketing, or communication roles within growth-stage companies
• Proven experience in developing brand strategy, running brand or product campaigns, and working across ATL, BTL, and digital.
• Strong understanding of consumer research methodologies, market analytics, and how to translate insights into actionable plans.
• Comfortable working with design and copy teams to build compelling creative assets, with an eye for brand storytelling and detail.
• Collaborative, curious, and driven — you enjoy working cross-functionally and making structure out of ambiguity.
• Bonus: Background or exposure to industries such as interiors, real estate, design-led consumer brands, or construction-tech is a plus.

You'll Get

• Ownership to build a category-defining brand in a rapidly growing, aspirational product segment.
• A leadership role in a major brand transformation journey, from strategy to execution.
• Work closely with founders and senior leadership who value design, customer experience, and long-term brand building.
• Opportunities to scale the brand nationally and make a meaningful impact in the home improvement ecosystem.
• Competitive compensation and a growth-oriented environment.