Brand Manager

13 hours ago


Hyderabad, Telangana, India BirlaNu Full time ₹ 15,00,000 - ₹ 28,00,000 per year

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.

New Product Development:

· Lead the full product lifecycle from concept ideation through to market launch.

· Manage an innovation pipeline to stay ahead of industry trends and address market needs.

· Collaborate with R&D, design, and manufacturing teams to bring new products to market.

Content Strategy and Management:

· Formulate and implement content strategies that align with business objectives and enhance brand identity.

· Oversee the design and execution of product packaging and ensure alignment with consumer preferences and brand standards.

· Drive category engagement through multi-channel marketing campaigns and content initiatives.

Portfolio Performance Management:

· Analyze market trends, conduct competitive benchmarking, and utilize insights for product differentiation.

· Develop and implement strategies for product positioning, market penetration, and lifecycle management.

· Collaborate with regional teams to optimize product mix across geographies and channels.

  • 6+ years of experience in building brands is a plus

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