Geo Marketing 9-12 Years Mumbai

2 weeks ago


Mumbai, India Capgemini Full time

Job Responsibilities:

- Develop and drive marketing strategy for specific portfolio themes of Capgemini in a geography market.
- Be the lead marketing anchor for initiatives in this market. Establish and drive a 2- 3 year marketing plan aligned to global and across portfolio themes.
- Work with business stakeholders, set the marketing budget & goals, create world class marketing campaigns.
- Should be focused on demand generation through cross sell up sell in existing accounts as well as new logo acquisition.
- Report on Marketing Contribution to Sales and effectiveness of campaigns.
- Work with key leaders and stakeholders to ensure alignment with Business Plans.
- Primary Skills:

- Create avenues which are at the crossroads of portfolios and sectors and work with sector marketing managers to drive campaigns on those specific areas in addition to horizontal portfolio themes.
- Manage campaigns end to end (strategy, research, web services, event support, thought leadership, social media but not limited to these).
- Secondary Skills:

- Should have driven end to end execution of marketing programs.



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