Account Based Marketing 9 to 12 Years Mumbai
1 day ago
Ability to design “end-to-end digital marketing campaign journeys” and bringing them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses.
- Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), industry.
- Provide offshore support and project management for various account initiatives post-visual identity creation such as ABM campaign strategy and development, Stakeholder Analysis Management, client micro site creation, Web services, offshore event support but not limited to these.
- Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability to win.
- Oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints.
- Track, measure, and report on all ABM activity based on Sales KPIs and success.
**Primary Skills**:
- Understand sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow their business.
- Analyze account strategy, set up marketing plan working closely with the onshore marketing leads and account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support.
**Secondary Skills**:
- To support the creation and promotion of a set of ABM best practices, skills and in-a-box solutions to support account teams.
- Create and nurture a high-performance offshore production team (design, web, communications, digital) of skilled resources dedicated.
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Mumbai, India Capgemini Full timeA senior marketer who will build trust as an advisor to the business, and prioritize programs based on strategic impact on the business. - A resourceful marketing professional who can develop programs with a rich content and channel mix. - A person with a commitment to quality, and the ability to raise standards by embedding best practice approaches, and...
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Geo Marketing 9-12 Years Mumbai
1 week ago
Mumbai, India Capgemini Full time**Responsibilities**: - Develop and drive marketing strategy for specific portfolio themes of Capgemini in a geography market. - Be the lead marketing anchor for initiatives in this market. Establish and drive a 2- 3 year marketing plan aligned to global and across portfolio themes. - Work with business stakeholders, set the marketing budget & goals, create...
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Geo Marketing 9-12 Years Mumbai
1 week ago
Mumbai, India Capgemini Full timeJob Responsibilities: - Develop and drive marketing strategy for specific portfolio themes of Capgemini in a geography market. - Be the lead marketing anchor for initiatives in this market. Establish and drive a 2- 3 year marketing plan aligned to global and across portfolio themes. - Work with business stakeholders, set the marketing budget & goals, create...
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Mumbai, India Capgemini Full timeAbility to design “end-to-end digital marketing campaign journeys” and bringing them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses. - Create, execute, and manage paid media campaigns across different channels, including...
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Mumbai, India Capgemini Full timeJob Description - Ability to design “end-to-end digital marketing campaign journeys” and bringing them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses. - Create, execute, and manage paid media campaigns across different...
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