Account Based Marketing Ii 12 to 14 Years Ii Mumbai

2 weeks ago

Mumbai, India Capgemini Full time

Ability to design “end-to-end digital marketing campaign journeys” and bringing them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses.
- Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), industry.
- Provide offshore support and project management for various account initiatives post-visual identity creation such as ABM campaign strategy and development, Stakeholder Analysis Management, client micro site creation, Web services, offshore event support but not limited to these.
- Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability to win.
- Oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints.
- Track, measure, and report on all ABM activity based on Sales KPIs and success.

**Primary Skills**:

- Understand sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow their business.
- Analyze account strategy, set up marketing plan working closely with the onshore marketing leads and account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support.

**Secondary Skills**:

- To support the creation and promotion of a set of ABM best practices, skills and in-a-box solutions to support account teams.
- Create and nurture a high-performance offshore production team ( web, communications, digital) of skilled resources dedicated.